About Us

Vision

Our vision is to be the country’s most respected sales and distribution consulting company, that helps small and medium enterprises build its sales and distribution infrastructure to the levels that makes them competitive and sustainable in the industry.

Mission

Will achieve our vision by building a team that constantly delivers winning solutions by employing innovative processes and techniques that are cost effective, thus enabling our clients to achieve their business objectives without going through the learning curve.

Core Values

We act with integrity and transparency as a trusted advisor. We achieve success through team workWe strive for excellence in all we do. We believe in building lasting relationships.

The Team

Vinoo Mathew Varghese
Vinoo Mathew VarghesePartner
Vinoo brings specific expertise of over 25+ years in Sales & Marketing, P&L Mgmt., Corp. Strategy and Business Development. He has worked in Sectors like FMCG, Consumer Durables, Telecom, IT and ISP and brands like Glaxo, ITC, Oman Agro, Reynolds, Sify, Dabur & HCL (Nokia). Has been on national leadership roles managing very large TOs, operations and lead teams to success. Has the distinction of launching & scaling many new brands during his entire career span, which includes start ups. Has done his Post graduation in Commerce & PGDM from Symbiosis.
Ramanujam Seshadri
Ramanujam SeshadriPartner
An APMP from IIM Calcutta with 28+ years of enriching experience in FMCG, Automotive, Consumer Durables, Healthcare, Cement industry with brands like TVS, Reynolds, Medimix, RAMCO and BD. Has been on various leadership roles leading the Sales Strategy, Planning, P&L Management, Marketing, Business Development, Distribution Management functions and guiding the team to success. Has a good track record of overseeing profit centre operations and accountable for increasing profitability and achieving business objectives within budgeted parameters
Sunil Trisal
Sunil TrisalPartner
Has worked at various Leadership Roles for over 16 years experience in Consumer Services, Mobility, Telecom, Consumer Electronics, Durables & Paint Industries. Was associated with Brands Like HCL, Samsung, Whirlpool, AkzoNobel, Nerolac & a Tech Start up. He brings along expertise in Sales Management with great understanding on Channel(Offline & Online) & Consumer insights in Emerging markets
Has won several laurels while leading and executing GTM roll outs and Category launches successfully.

Our Advisors

Vishwadeep Kuila
Vishwadeep KuilaAdvisor
A person with more than 2 decades of experience in the areas of Advertising & Communication and FMCG Marketing. He is an Engineer & a PGDM from IIM Ahmedabad. He has worked with BBDO, Lintas & Mudra in Client Servicing and Account Planning and has handled a host of clients like Pond’s, Funskool, Shaw Wallace, Henkel & Ashok Leyland. As President with Reynolds, he played a pivotal role in shaping the brand to become a household name in the writing instruments and stationery category. He was the CEO of Oriental Cuisines Pvt Ltd. a Pvt. equity funded, Restaurants, Bakery & Café Co. on expansion mode. He brings to table immense experience in all areas of marketing, with a sense of business objectives owing to his stints as CEO & President in various organizations.
Hari Bhaskaran
Hari BhaskaranAdvisor
He is currently a board member of Ensure Support Services Ltd, a fully owned subsidiary of Redington. A Business Leader, Mentor & Executive Coach with a long track record of achievement, developing and mentoring high performance teams. He had two long stints with HCL Infosystems Ltd as Executive Vice President and as Deputy General Manager. He was the Executive Director Customer Support at Xerox Modicorp Ltd. He was the guiding force behind the most successful and much talked about business relationship between Nokia and HCL and during his tenure, took digital entertainment products of well known brands to greater heights. He has great passion for cycling and competes in Long distance cycling events and is an active blogger and author of “Building Winning Partnerships”. He is an engineer from Anna University & PGDM from IIM, Bangalore.

Why Purple Patch?

India is one of the fastest growing economies in the world, with huge potential for consumption with enough opportunities for start ups & SMEs, across industries.
Today’s challenge for a start up or an SME is to decide the right Go to Market strategy as the channels are too complex, highly competitive and experimentation can be too costly.
Onboarding highly experienced and expert resources in Sales & Distribution may be a big challenge and not a feasible option for a start up or an SME.
As there may not be immediate requirement for a full time resource, seeking the services of an external S&D expert as per need will be an ideal decision.